Shahad Aljumah launched her own line in 2014 which changed the common concept of the traditional kaftans to suite the taste of the new generation. With her modern and distinctive collections, she builds a bridge where east and west meet. In 2018, Shahad took her designs to the next level where she started a new line of evening dresses. Shahad drives most of her inspiration from the woman’s nature itself. In her designs, Shahad focuses on the fabric flow in a way that harmony with body movments which reflect on the dress and show her femininity. Combining Haute couture details to the ready-to-wear dresses like fine embroidery and luxury textiles made her pieces special.